» Key Account Management: Attendance

Overview	Outcomes	Programme Focus	Attendance	Fees	Faculty	About the School

Who should attend

Key Account Management is for senior and mid-level sales and marketing professionals involved in structuring, implementing and growing key accounts. Cross-functional managers charged with creating organisational cultures focused on key accounts will also find it valuable. Content is focused primarily on selling services and industrial products in a business-to-business environment.

Application Qualifications and Programme Certification

In order to maintain the high calibre of the participants, the Programme requires that candidates for admission meet certain qualifications:

• Proven maturity and the intellectual ability to comprehend - and the capacity to absorb - advanced level instruction
• A sincere commitment to the intensive study and active discussion that can significantly add value to the Programme

To reap the maximum benefits from the Programme, organisations should nominate those candidates who wish to prepare for increased professional and management roles within their organisations. Participants must be prepared to work diligently, be willing to entertain new ideas and be able to contribute actively to group discussions.

All admitted applicants, who accomplish the minimum standards for attendance, shall receive a certificate from the Michigan Ross School of Business.