» Key Account Management: Overview

Overview	Outcomes	Programme Focus	Attendance	Fees	Faculty	About the School

In exclusive association with the Michigan Ross School of Business, USA
Date: TBC
Timings: 08.30 to 17.30 daily
Venue: The Fairmont Dubai, UAE

Key accounts are an organisation's most critical asset and require strong organisational leadership and management to ensure value is obtained from these invaluable relationships. The practice of key account management is now of practical and tactical interest to companies seeking to survive in current economic conditions, achieve competitive advantage and create future growth. Preserving those customer relationships is of strategic importance to a firm's future financial wellbeing.

Key Account Management provides the processes and tools to equip you to engage with your larger customers and your own support organisation on a more strategic level in order to build towards a more mutually-profitable and sustainable relationship. Through in-class development of a creative, structured and value-generating strategic account plan, you will learn to deliver "win-win" business solutions against these high-potential accounts and return with actionable tools to implement a Key Account Management (KAM) plan in your organisation.