» Strategic Planning and Implementation: Programme Focus

Overview	Outcomes	Programme Focus	Attendance	Fees	Faculty	About the School

Competitive Strategy

Industry structure analysis

Competitive forces

Value chain management

Sources of competitive advantage

E-commerce

Customer Satisfaction

Importance of customer satisfaction

Customer loyalty and retention

Market segmentation

Improving customer satisfaction

Elements of marketing mix

Competitive Advantage

Intangible resources

Core competencies

System of activities

Sustainable advantage

Knowledge management

Strategic Planning and Related Processes

Characteristics of an effective planning process

Pitfalls in strategic planning

Portfolio of related processes

Balanced scorecard

Implementing Strategy

High performance organisations

Reward system

Strategic orientation

Learning and dissent

Risk appetite

Organisational structures

Horizontal integration

Strategic change management

Leadership

Strategies for Growth

Value creation

Economic value added

Direction for growth

Modes of growth

Concepts of relatedness & synergy

Global competition