After attending, you will be better equipped to:
- Understand the critical interface between strategic planning and management at the market, territory, and selling levels
- Target markets and customers to create a sustainable competitive advantage
- Identify and correct barriers to your sales team's success
- Benchmark competitive strengths and weaknesses while developing sales
- Assess sales channel alternatives and focus your sales team's resources
- Create a strong and meaningful interface between marketing, sales management, and the sellers in your organisation
